Privacy Policy

1. Who We Are

1st Choice Financial Inc. is a licensed mortgage broker in the State of Florida, based in Miami. As a licensed mortgage broker we are a “financial institution” under the federal Gramm-Leach-Bliley Act (GLBA), and we handle the nonpublic personal information you share with us in accordance with applicable privacy and information-safeguarding rules. This Privacy Policy explains what information we collect when you contact us or use this website, how we use it, and the choices you have. By using our site or submitting an inquiry, you agree to the practices described here.

2. Information We Collect

We collect information you give us directly and information gathered automatically as you use the site:

• Contact information — your name, email address, and phone number when you reach out or request a call.
• Financial information — details you choose to share for a loan inquiry or pre-approval, such as income, employment, or the property you have in mind.
• Site usage data — basic technical information such as device and browser type and pages viewed, collected through server logs and essential cookies. We do not currently use third-party analytics or advertising trackers (see “Cookies & Tracking” below).

3. How We Use Your Information

We use the information we collect to:

• Respond to your questions and communicate with you.
• Evaluate and process loan inquiries and pre-approvals.
• Match your scenario with lenders and loan programs that may fit.
• Meet our obligations under applicable lending, licensing, and consumer-protection regulations.
• Improve our website and the service we provide.

4. Cookies & Tracking

Today this site uses only essential cookies and similar technologies needed to make the site work and remember basic preferences (such as your language choice). We do not currently use advertising or third-party analytics cookies. If that changes, we will update this policy and, where required, ask for your consent first. You can control cookies through your browser settings; blocking some cookies may affect how parts of the site function.

5. How We Share Information

We do not sell your personal information. We share it only as needed to serve you or as required by law:

• Lenders and partners — to fulfill a loan request you have asked us to pursue.
• Service providers — vendors who help us operate our business (for example, hosting or communications), under obligations to protect your information.
• Legal requirements — when required by law, regulation, subpoena, or to protect our rights and the safety of others.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information you share with us. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to keep your information protected.

7. Your Choices & Rights

You may contact us at any time to access, correct, or delete the personal information we hold about you, and to opt out of marketing communications. Depending on where you live, you may have additional rights under state law. California residents have rights under the CCPA/CPRA, including the right to know, delete, and correct their personal information and to opt out of the “sale” or “sharing” of personal information — and we do not sell or share your personal information as those terms are defined. To exercise any of these rights, contact us using the details below; we will verify your request and respond as required by law, and we will not discriminate against you for exercising them.

8. How We Communicate With You

We use the contact details you provide to respond to your inquiry. If you give us a phone number and ask us to reach you, you may receive calls, texts, or emails about your request; message and data rates may apply, and you can opt out of marketing messages at any time by replying STOP or contacting us. We will not share your contact information with third parties for their own marketing.

9. Children’s Privacy

Our site and services are intended for adults seeking mortgage financing and are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and post material changes on this page. Your continued use of the site after changes take effect means you accept the updated policy.

11. Contact Us

Questions about this policy or your information? Reach us at: